A Wellbeing Economy is an economy designed to serve people and planet, not the other way around. In a Wellbeing Economy, the rules, norms and incentives are set up to deliver quality of life and flourishing for all people, in harmony with our environment, by default.
In a Wellbeing Economy, our definition of societal success shifts Beyond GDP growth to delivering shared wellbeing. This involves a fundamental systems change. A good economy is when the rules and incentives are designed to ensure everyone has enough to live in comfort, safety, and happiness. When people feel secure in their basic comforts and can use their creative energies to support the flourishing of all life on this planet.
When we thrive in a restored, safe, and vibrant natural environment because we have learned to give back as much as we are given. When we have a voice over our collective destiny and find belonging, meaning and purpose through genuine connection to the people and planet that sustain us.
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